Pet Foods [product name]

The merchandise or service name can be a key factor in the consumer's decision to buy the items. For that reason, manufacturers often use fanciful titles or other techniques to emphasize a particular aspect of the items. Because many consumers purchase an item or service based on the presence of a specific component, many items titles incorporate the name of an element to highlight its inclusion in the items. The percentages of called substances in the complete items are dictated by four AAFCO rules.

The "95%" concept relates to items consisting primarily of beef, chicken or seafood, and most often are canned items. They have simple titles, such as "Beef for Dogs" or "Tuna Cat Meals." In these examples, at least 95% of the items must be the called component (beef or tuna seafood, respectively), not keeping track of the water included for processing and "condiments." Counting the included water, the called component still must consist of 70% of the items. Because component lists must be declared in the proper order of predominance by weight, "beef" or "tuna" should be the first component listed, followed often by water, and then other components such as vitamin supplements. If the name includes a combination of substances, such as "Chicken 'n Liver Dog Meals," the two called substances together must consist of 95% of the complete weight. The first component called in the items name must be the one of higher predominance in the items. For example, the items could not be called "Lobster and Catch Cats" if there is more salmon than seafood in the items. Because this concept only relates to substances of animal origin, substances that are not from a beef, chicken or seafood source, such as grains and vegetables, cannot be used as a component of the 95% complete. For example, an item or service called "Lamb and Rice Dog Food" would be misbranded unless the items was comprised of at least 95% lamb.

SMARTEX PAKISTAN OPERATIONS